I'm gonna be honest, I know nothing about sports. So, when SaskTel asked for some radio ads to promote their new TV service, and all the score-downs and field-pointers you'll be able to watch on it, I knew I'd have some work to do.
I didn't have time to learn all about how these games are played, so I decided to make the ads all about what I think it is that drives most star athletes to play really well: the competition.
Big Responsibility - :30
Inspiring - :30
Dig Deep - :30