Tenderstem is like ugly, stinky broccoli's younger, cooler cousin. It's fresh and crunchy and doesn't turn to mush when you cook with it - so you can be a lot more adventurous with it. Our ads showed this off in a way that only a sturdy little veg that looks like a person can.
Your move, broccoli.
FAB Awards Gold winner - Press & Print.
And here's a bonus peek behind the scenes for anyone who scrolled all the way down here.